project snapshot
timeline:
Website Design & Development - 6 months
The Chopra Center Branding - 2 months
Sages & Scientists Symposium Branding and Collateral - 3 months
technologies:
XHTML/CSS/mysql
Wordpress Plug-in creation & Integration
Custom Design & Development
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphite Pencil
Paper
Brain
highlights:
Site Traffic Up 300%
3x User Registration
Time on site increased 200%
factiod:
• Both books released since redesign went directly to the New York Times Best Seller List.
• The bookshelf background was created by scanning each of Deepak Chopra’s over 60 books
client:
Deepak Chopra
Our relationship with Deepak Chopra began humbly in 2006, creating small Flash Microsites and online advertising banners for the Chopra Center. Over the years it has evolved into a full design and development role to support deepakchopra.com, transforming what started as a personal blog into the hub of an online community dedicated to affecting positive change for the betterment of humanity.
We started out redesigning Deepak’s personal blog a few times before coming to the realization that his body of work was far outpacing the limitations of his blog. We utilized WordPress as a platform to categorize and define the different aspects of Deepak’s world and spent the better part of a year designing and developing the current iteration of deepakchopra.com. Even now, the website is a constant work in progress, with the growth of vision and scope occasionally outgrowing the existing design and functionality. Each time Deepak and his staff are ready for the next phase in the development of the site, we have ready with the creative and technological solutions to meet their needs.