project snapshot
timeline:
Branding - 2 months
Website Content - 1 year
Website Design and Development - 8 months
technologies:
Good Old Footwork
Brain (again)
Pencil
Pen
Paper
Design and Development Computer Programs
XHTML/CSS/mysql
Wordpress Plug-in creation & Integration
Custom Design & Development
highlights:
11.25 page views/visitor
7 minutes 14 seconds average time on site
Time on site increased 200%
factiod:
• The scope of this project is to help redefine the Professional Firefighter career and create the most qualified EMS candidate possible.
• The site is currently in the Beta Testing Phase and was launched in Jan. 2010
•The development of the brand, website, and content took over 1 1/2 years.
client:
Firefighter Medic
Creating definitions for something as seemingly simple as ‘becoming a firefighter’, proved to be one of the most challenging and rewarding challenges we have tackled to date. Surprisingly, while there are classes and even schools dedicated fire fighting and paramedic education, there was not one class list, curriculum, or educational path that showed how to actually become a Fire Fighting or Paramedic Professional.
We worked closely with Firefightermedic.com founder Josh Sanders to develop, define and compile the site’s content, so not only was the site displaying all the content an individual would need to achieve the credentials to become an EMS professional, but to also help create the most qualified candidates for the job. Since everyone learns differently, we created a 2 pronged approach to the manor in which the massive amount of content this website contains was displayed (both visually and contextually) to reach the largest population possible.
We created an iconic mark to brand firefightermedic.com and leveraged the brand to create an icon system that is used to define the distinct informational sections of the site.