project snapshot
timeline:
Rebrand - 3 months
Updating Support Material, Collateral, and Content - 8 months
technologies:
Graphite Pencil
Canson Acid Free 65lb. Sketch Book
Pigma Micron #1 Archival Ink #03 and #08 black pens
Adobe Illustrator
highlights:
Creating a reinvigorating approach to the business and a reinstated pride in the company.
factiod:
• We Presented 3 final comps for Peak Health Solutions to select from, all containing 3 elements in the mark to represent the 3 main branches of the core concept behind Peak's success, the people, the technology and the results that both work to achieve.
client:
Peak Health Solutions
We have been partnering with Peak Health Solutions for about a year, working to revitalize their identity and create a strong brand position in a very competitive market place. We took a multiple phase approach to this project, as Peak was in need of immediate assistance with all of their existing marketing and support collateral. Starting in the late Spring of 2009, we began updating the look and feel of all support material, creating a unified visual front and establishing design rules that we would use to transition the company into a seemless rebrand.
After we redesigned and rewrote the marketing material content during the later half of 2009, we had a solid platform from which to apply the rebrand. After establishing the new mark, rules for treatment of the identity and an updated color and font palette, we integrated the rebrand and new design rules to the marketing material we developed to establish a unified and rebranded approach for the company in 2010 and beyond.